Cartoon illustration of people reacting to book

Defining Your Audience

$40.00

This course will help you determine who are the most likely people to buy your book and how you can reach them.

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One of the most common mistakes a new writer makes is in believing their book will appeal to everyone. Or that marketing to all readers will make the most money. This is simply not true. Readers have preferences. Some don’t like certain genres. Some don’t like certain types of stories within a genre. This course will help you determine who are the most likely people to buy your book and how you can reach them.

Specifically, you will learn how to:

  • Determine the demographics, psychographics, and online behaviors that fit your audience
  • Analyze how vendors such as Amazon, Kobo, Ingram, and Google define various book audiences
  • Research your own reader audience in surveys, social media, and reader interviews
  • Narrow your audience for better immediate traction
  • Identify your competition by researching other authors selling to your audience
  • Build author network Karma in order to help each other build an even larger audience

Our Course and Teaching Philosophy

Our Course Discounts for Groups of 4 to 7 participants signing up at the same time.


Current Open Sections

None. Check back for our 2021 schedule

Duration: 4 Weeks, meets every week at the same time for 90 minutes on Zoom